Footwear maker Crocs plans to outrun supply chain woes; shares jump

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The signal exterior the company headquarters of Crocs in Niwot, Colorado Could 10, 2017. REUTERS/Rick Wilking

Oct 21 (Reuters) – Crocs Inc raised the decrease finish of its annual income forecast, because it prepares to counter provide constraints by shifting some manufacturing out of Vietnam the place manufacturing unit shutdowns have pinched shipments, sending its shares up 12%.

The corporate, recognized for its rubber clogs, mentioned on Thursday it might transfer manufacturing to China, Indonesia and Bosnia, from Vietnam which had turn out to be a producing hub for a lot of corporations the world over, particularly attire.

Crocs had deliberate on 70% of its manufacturing coming from Vietnam in 2021, earlier than deciding to maneuver out some output, Chief government Officer Andre Rees mentioned on an analyst name. The corporate didn’t say how a lot manufacturing it was shifting overseas.

Many factories in Vietnam’s manufacturing hubs have been shut or are working with drastically fewer on-floor employees since mid-July on account of a surge in Delta variant instances, hitting provides of main clothes corporations together with Nike Inc , Abercrombie & Fitch and Adidas AG .

Nike has warned of delays throughout the essential vacation buying season on account of provide points and mentioned it might take a number of months to renew full manufacturing in Vietnam, the place about half its footwear is produced.

Crocs, in the meantime, mentioned it might be capable to ramp manufacturing again up rapidly because of the simplicity of its sneakers. The corporate added that it was additionally avoiding port delays on the U.S. West coast by switching to East coast docks.

It expects income for fiscal 2021 to rise 62% to 65%, up from its prior forecast of a 60% to 65% enhance.

Income for the third quarter ended Sept. 30 jumped 73% to $625.9 million, topping analysts’ common estimate of $610 million, based on Refinitiv IBES, as the corporate benefited from increased costs and fewer reductions.

Reporting by Uday Sampath and Deborah Sophia in Bengaluru; Modifying by Shinjini Ganguli


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