GM, Ford to settle suit over use of ‘BlueCruise’ name for hands-free driving

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WASHINGTON, Oct 4 (Reuters) – Basic Motors Co and Ford Motor Co have agreed to settle a authorized battle over the latter’s use of the identify “BlueCruise” to market its hands-free driving expertise.

In a discover filed in court docket late on Friday, the 2 automakers mentioned they’re within the “strategy of settling all claims and counterclaims at difficulty.” A choose agreed to dismiss the swimsuit on situation the automakers finalize a settlement inside 60 days. No particulars have been launched.

A Ford spokesman mentioned the settlement has not been finalized however mentioned the No. 2 U.S. automaker will “proceed to make use of the BlueCruise identify, as we do in the present day for F-150 and Mustang Mach-E and subsequent for the 2022 Expedition.”

GM mentioned each automakers “have resolved the case and associated proceedings amicably. Right now, now we have no additional remark.”

In July, GM and its Cruise robo-taxi subsidiary filed a lawsuit to cease Ford from utilizing the identify BlueCruise. GM mentioned in July the automakers had held “protracted discussions” over the matter however didn’t resolve it.

“Ford knew what it was doing,” GM mentioned within the lawsuit. “Ford’s determination to rebrand through the use of a core mark utilized by GM and Cruise will inevitably trigger confusion.”

GM introduced in 2012 it will use the identify Tremendous Cruise for its hands-free driver help expertise, and has been advertising the expertise utilizing that identify since 2017.

Ford beforehand referred to as the lawsuit, filed in federal court docket in California, “meritless and frivolous,” saying “drivers for many years have understood what cruise management is, each automaker presents it, and ‘cruise’ is widespread shorthand for the potential.”

Automakers are racing to deploy expertise to allow drivers to take their arms off the steering wheel in site visitors jams or on highways. The so-called Superior Driver Help Techniques, reminiscent of Tesla Inc’s semi-automated Autopilot expertise, usually are not supposed to permit drivers to disengage totally from driving for prolonged intervals.

Automakers have used the phrase “cruise” for many years to explain programs that enable drivers to set a pace the automotive will preserve, normally in freeway driving.

GM’s majority-owned Cruise self-driving car unit has been working since 2013.

Ford introduced it will use the identify for its hands-free driving expertise in April this 12 months.

Reporting by David Shepardson; Modifying by Dan Grebler


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