UK’s Burberry names Versace boss Akeroyd as CEO

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A person walks previous a retailer of luxurious model Burberry at a shopping center in Beijing, China March 26, 2021. REUTERS/Tingshu Wang

LONDON, Oct 20 (Reuters) – British vogue home Burberry named Jonathan Akeroyd as its new chief govt officer from subsequent April, poaching the boss of Milan-based Gianni Versace and former Alexander McQueen head to succeed Marco Gobbetti.

The 165-year-old group had since June been looking for a substitute for Gobbetti, who’s leaving 4 years into his plan to take the model additional upmarket.

The announcement of his departure despatched Burberry’s shares down 10%.

Burberry, recognized for its trench coats and trademark plaid, stated in British nationwide Akeroyd, 54, was the appropriate option to construct on its inventive heritage.

“Jonathan is an skilled chief with a robust observe file in constructing world luxurious vogue manufacturers and driving worthwhile development,” Chair Gerry Murphy stated.

Throughout his 5 years at Italy’s Versace, Akeroyd had accelerated development and elevated product, Burberry stated. Earlier than that, from 2004-2016, he led the turnaround of British luxurious model Alexander McQueen.

Whereas COVID-19 has during the last months harm Burberry’s gross sales by closing its shops the world over, the model has since recovered.

It stated in July its like-for-like gross sales had risen above pre-pandemic ranges, pushed by new, youthful followers of Riccardo Tisci, the designer who Gobbetti introduced in to revitalise the model and who traders are relieved is staying put.

Gobbetti’s departure has been forged as a private choice to return to Italy, the place he’ll lead the Italian luxurious items group Ferragamo .

Gobbetti will depart Burberry on Dec. 31. The group stated that Murphy would chair the chief committee for the 4 months till Akeroyd joins on Apr. 1.

Reporting by Sarah Younger; Modifying by Kate Holton, James Davey and Paul Sandle


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