WooCommerce vs. Shopify 2021: Features, Pricing, Reviews

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WooCommerce and Shopify are two of probably the most broadly used e-commerce platforms on the planet — however that’s just about the place the similarities finish. The method every platform takes in delivering its service is vastly totally different. Here is what you want to know to resolve which of those choices is perhaps proper to your small enterprise.

It’s exhausting to establish any significant similarities between WooCommerce and Shopify. Positive, they’re each e-commerce instruments they usually each permit for the sale of merchandise on-line, however that doesn’t allow you to resolve which platform is healthier.

  • Each platforms permit for the sale of an infinite variety of merchandise.

  • Each platforms help you promote most sorts of merchandise (bodily, digital, companies).

  • Each platforms supply designs which are mobile-responsive (i.e. look good on a cellular machine).

  • Each platforms permit for the usage of coupons and low cost codes.

  • Each platforms have built-in transport price and tax calculations.

It’s a lot simpler to seek out areas the place these two platforms are totally different. Under are some examples of those variations in areas the place one choice supplies a greater degree of service than the opposite.

The place WooCommerce is healthier


Clearly, free is one of the best worth, and WooCommerce prices nothing to obtain. You continue to must pay to your personal area title and SSL certificates, however these can value as little as $10-$20 per 12 months. The internet hosting could be a bit dearer relying on how a lot storage you want (bigger shops would require dearer internet hosting). Companies like Bluehost supply particular offers to e-commerce retailers, with internet hosting as little as $2.75 per 30 days, together with an SSL certificates. All in all, that is less expensive than Shopify.

Fee processing

One other space WooCommerce will prevent cash is with cost processing. It integrates with each Sq. and PayPal, each of which can cost you 2.9% plus 30 cents to course of digital funds. This is similar bank card processing price you’ll get with Shopify for those who join its “Primary” plan ($29 per 30 days). However that’s simply it — you want to enroll in Shopify Funds to get this processing price. Should you select to go along with one other cost processor, Shopify will add an extra price.


Shopify is understood for having numerous options and integrations, and that’s true. However as a result of WooCommerce is an open-source platform, these with a technical background can remodel their retailer into one thing utterly unique in the event that they had been so inclined. Moreover, the WordPress theme retailer is loads larger than the Shopify theme retailer, that means retailers have much more choices to select from when designing the look of their retailer.


The advantage of being the biggest e-commerce platform supplier (observe that WooCommerce is an e-commerce plugin) is you can add lots of “stuff” to your platform, and different folks construct software program to work along with your platform. Among the many issues included along with your Shopify retailer are a running a blog module, superior metrics reporting, deserted cart restoration, a cellular app, every day information backups and the power to go looking your web site in a number of languages.

All the pricing packages additionally embrace Shopify point-of-sale, plus paid add-ons just like the aforementioned Shopify Delivery and Shopify Specialists who can assist you customise your web site. If that’s not sufficient, there are over 1,500 apps within the Shopify app retailer that may prolong the performance of your web site, together with integrations for issues like dropshipping, advertising, gross sales and conversion, buyer assist, stock administration and extra.

So though WooCommerce is extra customizable, those that desire a tailor-made answer with out getting too technical will honest higher with Shopify.

Ease of use

Should you’ve had expertise utilizing WordPress, you may discover WooCommerce simpler to make use of. However usually, Shopify includes a very intuitive platform that even probably the most inexperienced e-commerce service provider shouldn’t have bother navigating. Among the options that make it so user-friendly embrace its drag-and-drop website designer and its “E-commerce College” that includes a collection of ebooks, video collection and webinars on the best way to run your Shopify retailer.

Shopify’s customer support can also be extra accessible than WooCommerce’s. It’s out there 24/7 and may be contacted by telephone, e mail or dwell chat. With WooCommerce you must submit a ticket and anticipate a response. There’s nonetheless a sturdy on-line neighborhood of WooCommerce customers who discuss on boards and publish blogs.


Shopify handles all of the technical components of your retailer, together with information storage, that means scaling is as straightforward as upgrading your pricing plan to accommodate an extra variety of employees accounts. The bigger your corporation will get, the extra perks Shopify will throw your approach, together with cheaper bank card processing and extra options.

Whereas WooCommerce doesn’t restrict you when it comes to employees accounts, your platform is self-hosted, making you answerable for storage, information backups and safety. As your corporation will get larger, it’s possible you’ll resolve you don’t wish to spend your time tending to those logistical duties.

Here is what small-business homeowners and web site designers who’ve expertise utilizing each companies must say.

Shopify wins for ease of use

“For years I used to be a WooCommerce fanboy, however after I began working with a shopper on the Shopify platform, I couldn’t consider how a lot simpler it was to work with. From a consumer standpoint and a improvement standpoint, it’s a lot simpler to run and less expensive to switch. Not solely that, the quantity of apps and themes you possibly can select from goes far past what WooCommerce presents. Shopify is what I like to recommend for any firm seeking to run lean and focus extra of its spend on advertising and merchandise, slightly than improvement and web site updates.”

You do not personal your Shopify website

“Shopify is nice for companies which have restricted web site design finances and are prepared to sacrifice some management with the intention to avoid wasting cash. You will need to know that you don’t personal a Shopify web site — you’re merely leasing house on its platform. So the web site, as soon as constructed, shouldn’t be transferable and is technically not an asset of the enterprise since it isn’t owned. WooCommerce is an open-source answer that integrates properly with the WordPress internet improvement platform. Companies that may afford to take a position a bit of extra upfront of their on-line retailer can profit from true possession and declare the web site as an asset.”

Superior analytics make a distinction

“However with that larger worth level, Shopify presents a greater e-commerce expertise on each the enterprise and client ends. For companies, the analytics platform on Shopify is superior and presents extra instruments for entrepreneurs, akin to deserted cart retargeting. For shoppers, the platform presents a better and extra intuitive expertise. You might be much less prone to lose a possible buyer because of frustration or associated elements.”

Take into consideration your corporation kind

“If you wish to run a weblog or an affiliate web site, certain, go along with WordPress and WooCommerce. In case your livelihood is determined by promoting bodily merchandise that you simply ship or which are dropshipped, persist with a hosted e-commerce platform made particularly for that objective, like Shopify. You’ll pay a bit of extra per 30 days however in the long term, it’ll prevent lots of time, which is cash.”

Use WooCommerce if…

Select WooCommerce for those who want a quick-and-dirty e-commerce retailer, you perceive WordPress and/or you have got a technical background and know the best way to tinker with code. WooCommerce does supply an inexpensive e-commerce answer, however in case you are inexperienced, you should have a tough time creating one thing that can actually stand out. Nonetheless, when you have the time and finances to spend money on creating one thing distinctive, WooCommerce presents you lots of prospects.

Use Shopify if…

Go for Shopify when you have the cash to spend upfront, you desire a clear and professional-looking e-commerce retailer with none problem and you intend to have a excessive quantity of transactions. Actually Shopify is sort of a one-size-fits-all answer as a result of there isn’t a enterprise state of affairs that Shopify can’t work for. That’s to not say it’s higher than WooCommerce, simply that Shopify will in all probability be a extra accessible product for a bigger phase of the market.

A model of this text was first printed on Fundera, a subsidiary of BaghdadTime.

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