Volusion vs. Shopify: Which Is Right for Your Business?

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If you happen to’re out there for an e-commerce platform, two choices you’ve got seemingly encountered are Volusion and Shopify. Each providers are related by way of ease of use and worth, nonetheless Shopify gives extra options, integrations and design choices, whereas Volusion delivers cheaper fee processing. This detailed comparability might help you determine which choice is perhaps a greater match for your small business.

Volusion is a cloud-hosted e-commerce platform that permits retailers to promote nearly something — from handmade items like furnishings and artwork to digital merchandise like subscription providers and software program.

To get began with Volusion you will enter some primary details about your self and your small business. Volusion then guides you thru a multi-step course of to arrange your retailer. You’ll be prompted to set tax, fee processing and delivery choices, customise the look of your retailer and create your product catalog.

When you launch your retailer, you’ll profit from a wide range of options, together with stock and buyer relationship administration capabilities, a mechanism to gather buyer opinions, a cell software, instruments to enhance search engine optimisation, reporting capabilities and a developer’s toolkit for the technically inclined. Observe that the options you’ve got entry to will depend upon the worth plan you choose.

Exterior of those options, Volusion additionally gives an software retailer the place you possibly can lengthen the performance of your web site with a wide range of integrations. If you happen to ever run into any hassle, Volusion gives 24/7 assist by way of telephone, e-mail or dwell chat, in addition to a Assist Middle with a formidable quantity of documentation.

As well as, Volusion is easy sufficient to make use of that even an e-commerce rookie may launch a retailer with out an excessive amount of hand-holding.

Since launching in 2006, the Shopify platform has been used to construct over 600,000 e-commerce shops and generate $82 billion price of gross sales. Main manufacturers that use Shopify embrace the New York Occasions, Budweiser, Nestle, Tesla and Crimson Bull.

Whenever you construct your retailer with Shopify, you’ll undergo a course of that’s pretty much like Volusion’s. It contains arranging your delivery, taxes, fee processing, web site design and product catalog. You’ll even have an array of integrations to pick out from and 24/7 assist.

Shopify gives its personal Shopify point-of-sale system, in-house fee processing and delivery instruments. That’s to say nothing of the higher number of options you get to handle your e-commerce retailer.

Shopify can provide extra as a result of it’s greater and has a extra numerous vary of shoppers to service (10% of all e-commerce shops use the Shopify platform). Nonetheless, this doesn’t essentially make it superior to Volusion.

The 2 platforms are very comparable in a few areas:

Ease of use

Each Volusion and Shopify provide easy setup processes that make it potential to launch your retailer in a single day. As soon as your retailer is dwell, each platforms present a dashboard the place you possibly can handle retailer operations. From the dashboard you possibly can carry out a myriad of important enterprise capabilities, together with updating your retailer settings, including stock, fulfilling orders and viewing your web site’s analytics and efficiency. A very useful characteristic of each providers is the theme editor, which lets you apply totally different designs to your web site and see how the adjustments will look in real-time.

If you happen to ever run into any hassle managing your retailer, each Volusion and Shopify provide 24/7 assist.


Volusion and Shopify provide pricing plans which might be strikingly related. Volusion gives three totally different plans, ranging in worth from $29 per thirty days to $299 per thirty days, and Shopify gives 4 totally different plans, starting from $9 per thirty days to $299 per thirty days (the $9 per thirty days Shopify plan means that you can promote by way of an present web site or Fb web page, and doesn’t include a Shopify retailer).

With every service, the costlier the plan you select, the extra options you’ve got entry to. Volusion and Shopify may also decrease your bank card processing charges if you happen to join a costlier plan. Each Volusion and Shopify provide enterprise plans that characteristic quote-based pricing.

The one massive differentiator between Volusion and Shopify in relation to worth is that Volusion enforces gross sales limits based mostly on the plan you select. For instance, subscribers to the Private Plan ($29 per thirty days) have a restrict of $50,000 in annual gross sales. In the event that they exceed this restrict, they are going to be hit with a charge. Shopify doesn’t have this coverage.

As a result of Shopify is larger than Volusion, it is in a position to provide fairly a bit extra with its providers.


In no specific order, listed below are a few of the options included within the Shopify platform: a content material administration system, stock and buyer relationship administration capabilities, the power to just accept bitcoin, multilingual checkout, a POS, search engine optimisation instruments, the power to promote a vast variety of merchandise, free PCI compliance and an SSL certificates, customizable analytics studies and a developer suite. There may be additionally Shopify Specialists, a service that means that you can rent Shopify-approved e-commerce designers, an “Ecommerce College” that includes a sequence of ebooks, video sequence and webinars, plus lots of and lots of of web site integrations.

Volusion gives a beneficiant variety of options in its personal proper, but it surely merely can not match the amount of options inside Shopify. For instance, Volusion can combine with 19 apps in its app retailer, in comparison with over 1,500 apps within the Shopify app retailer. Volusion additionally works with 30 totally different fee gateways. Nonetheless, Shopify works with over 100 totally different fee gateways. Even with overlapping options, Shopify gives higher worth. As an illustration, to get deserted cart restoration with Volusion you want to join the $79 per thirty days plan. Shopify gives deserted cart restoration at $29 per thirty days.


One other space the place Shopify gives extra selection than Volusion is the feel and appear of your e-commerce web site. With Shopify you possibly can choose from 71 totally different retailer themes, 10 of that are free. Volusion gives a complete of 14 themes; nonetheless, all come at no cost. Nonetheless, from a branding perspective, selection helps your retailer look not like anything on the net. All Shopify templates additionally include their very own intuitive settings so you possibly can customise each aspect of your storefront.

Each Volusion and Shopify templates are mobile-responsive, and every service gives the choice to edit the HTML and CSS of your web site.

Whereas there are clearly some distinct benefits to utilizing Shopify, Volusion is friendlier to retailers in a single necessary space.

Fee processing

Shopify integrates with over 100 fee gateways, however it can cost you an extra charge if you happen to use a type of suppliers and never its in-house system — Shopify Funds. Volusion, however, will allow you to use any of the 30 fee processors it really works with at no further cost. That is clearly preferable, as getting hit with an extra charge (on high of the bank card processing charge) can add up in a short time.

Moreover, Volusion’s bank card processing charges for on-line transactions are cheaper with its in-house fee system — Volusion Funds — than Shopify’s are (2.15% plus 30 cents vs. 2.9% plus 30 cents). Even if you happen to use Shopify’s $299 per thirty days plan, your bank card processing charge remains to be solely 2.4% plus 30 cents. Volusion’s price is decrease no matter which plan you select.

With each Volusion and Shopify funds you possibly can take all main bank cards. Observe which you could additionally settle for in-person funds with Shopify by way of its POS system.

Reviewers appreciated each platforms however general really helpful Shopify. Here is what some reviewers needed to say:

“In terms of Volusion, I really like their ”onboarding” course of – they’ve ready a transparent guidelines of issues to do earlier than you launch your store. Additionally they have superior built-in advertising and marketing instruments, like e-mail newsletters and a social media posting software, that make it straightforward to handle your advertising and marketing from the Volusion dashboard. Total, I’d suggest Shopify due to their superior buyer assist (that issues, loads!) and the number of third-party apps and integrations with totally different service suppliers (together with drop shippers Oberlo and Printful).” — Krista Krumina, freelancer

“After utilizing each Shopify and Volusion to make e-commerce web sites for my shoppers, I’ve personally come to choose Shopify as I discover their pricing construction extra beginner-friendly to new on-line retailers. Additionally since many different retailers are utilizing Shopify, there isn’t a scarcity of assist, guides, tutorials and optimization strategies on the market on YouTube and boards.” — Lewis Thomas, internet designer, Webaroo

Earlier than making your last resolution, listed below are a number of further e-commerce platforms you might wish to take into account:


If you wish to keep away from software program charges altogether, select WooCommerce. It is a free plugin that turns any WordPress web site into an e-commerce retailer. As a result of it really works along with WordPress, you additionally get a formidable stage of customization with WooCommerce. You too can lengthen the performance of your retailer with a library of over 300 further apps and integrations. Remember that when you have by no means used WordPress earlier than, you might face a steep studying curve with WooCommerce.

Massive Cartel

If you happen to’re on the lookout for one thing easier than Shopify or Volusion, take into account Massive Cartel. Massive Cartel is a minimalist e-commerce platform for creatives on the lookout for a spot to promote their wares. You gained’t get as a lot performance with Massive Cartel, however you additionally gained’t pay as excessive a worth: Plans begin at simply $9.99 per thirty days. Observe that Massive Cartel does place restrictions on the variety of merchandise you possibly can promote relying in your pricing plan.

A model of this text was first revealed on Fundera, a subsidiary of BaghdadTime.

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