Luxury giant LVMH’s third-quarter sales up by 20%

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Purchasers, carrying protecting face masks, queue in line in entrance of a Louis Vuitton store contained in the division retailer Le Printemps Haussmann in Paris following the outbreak of the coronavirus illness (COVID-19) in France, Could 28, 2020. REUTERS/Gonzalo Fuentes

PARIS, Oct 12 (Reuters) – Gross sales at French luxurious group LVMH’s style and leather-based items division rose strongly within the third quarter though general income progress in Asia and the USA eased from their stellar first-half efficiency.

LVMH, whose luxurious merchandise span Moët & Chandon champagne and Bulgari timepieces, stated on Tuesday the recognition of its star labels Louis Vuitton and Dior helped its style and leather-based items division, which accounts for practically half of group gross sales, to report 24% progress.

Revenues for this enterprise on the finish of the quarter had been 38% above their pre-pandemic, 2019 degree, the identical charge as within the first half.

The luxurious items business has bounced again strongly from the well being disaster, even when worldwide journey, a key progress driver in pre-pandemic instances, has not absolutely resumed.

LVMH chief monetary officer Jean-Jacques Guiony stated income progress in Asia had been below stress in August as a result of anti-coronavirus restrictions being partially re-imposed in some nations however stated the group had not observed a change in shopper habits in China.

A name by China’s President Xi Jinping in August for “widespread prosperity” and wealth redistribution had prompted traders’ to fret that Beijing may promote measures aimed toward decreasing the nation’s wealth hole, curbing high-end consumption on the earth’s largest luxurious market.

“We don’t see any motive that this may very well be detrimental to the higher center class that’s the bulk of our buyer base,” Guiony stated.

Luca Solca, analyst at Bernstein, was constructive on the sturdy income efficiency on the style and leather-based items enterprise.

“We consider this could comes as a reduction to traders, particularly after the August wobble within the sector and doubts on Chinese language demand traits and even when different divisions scale back their progress versus 2019 within the third quarter.”

The corporate’s efficiency confirmed a marked enchancment in Europe within the third quarter, even with out deep-pocketed guests from Asia, as native journey resumed over the summer season.

LVMH recorded 28% income progress in the USA, in contrast with a 60% rise within the first half of the yr, and 12% in Asia, excluding Japan, in contrast with 70% within the first six months of the yr.

Guiony stated the group had no provide chain points given its manufacturing is basically based mostly in Europe and in addition disregarded considerations about rising delivery prices, noting that the group has enough margins to manage.

Total Like-for-like gross sales, stripping out the impact of overseas trade fluctuations, rose by 20% to fifteen.51 billion euros ($17.90 billion) within the three months to September.

Development was roughly consistent with an analyst consensus forecast for a 21% rise.

Guiony stated the corporate would proceed to deal with broadening the enchantment of its blockbuster acquisition, U.S. jeweller Tiffany, by refocusing its product assortment and ongoing advertising and marketing efforts.

LVMH has been rebranding the jeweller with a watch to attracting youthful shoppers, projecting a marketing campaign starring Beyonce and Jay-Z on digital billboards in New York Metropolis’s Instances Sq. and creating buzz on social media with Okay-pop star Rose.

($1 = 0.8664 euros)

Reporting by Mimosa Spencer, modifying by Silvia Aloisi and Jane Merriman


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